Soho Fluorescent 2015 Launches With First Venues and Artists Confirmed

New open house festival brings artists and businesses together across Soho

The initial artist line up and venues have been announced for Soho Fluorescent 2015, the new open house arts festival running in the centre of London in July (http://sohofluorescent.com). The event will see up-and-coming artists creating and exhibiting work in up to 10 unconventional venues across Soho.

The Soho Fluorescent festival will create a trail of venues – offices, shops, studios and other workspaces – across London’s most vibrant cultural quarter, showing work curated for the array of unusual exhibition spaces by Helen Ratcliffe and Alan Smith of Allenheads Contemporary Arts (www.acart.org.uk).The festival will be open to the public on Saturday 4th and Sunday 5th July.

“Soho Fluorescent is looking for the most exciting and talented emerging artists working in all media,” commented Helen Ratcliffe, “including performance, photography, multi-media and sound installations.” Featured artists include Alix Marie, who has just completed a residency at the V&A, Gabriele Dini, who recently undertook a research residency at Allenheads Contemporary Arts, Tim Shaw who for Fluorescent will be in residence at Zero One making a new sound installation in direct response to the architectural and special qualities of the venue, and Liz West who will create a site specific installation that mixes luminous colour and radiant light.

The driving force behind Soho Fluorescent is Razi Mireskandari, managing partner at Soho solicitors Simons Muirhead & Burton. “I was convinced that Soho businesses would embrace a new way of supporting and interacting with the arts,” he said, “and the response we have had for our inaugural festival supports this. We will be putting great new art in workplaces across the area and then throwing the doors open to the public. The artists will benefit, employers and employees will benefit and we think the art loving public will have a great time exploring what’s on offer.”

The businesses which will be hosting Soho Fluorescent include Tapestry on Frith St. (a creative and media production agency which is not only providing design and print services to the project, but also created the new Fluorescent branding); Leslie Clark on Dean St. (construction consultants); and Zero One on Hopkins St. (a creative production studio which is also offering studio and editing facilities). Soho Fluorescent will also be joined by The Photographers Gallery which, in keeping with the Fluorescent ethos to support emerging artists, will be presenting its exhibition FRESHFACED & WILDEYED. More artists and venues will be announced shortly,

All of the work exhibited during the festival will be for sale, with artists receiving 70% of sale prices and the balance helping to support the future development of the event. “We are underwriting year one costs for Soho Fluorescent,” explained Mireskandari, “but are confident that the festival will become self-sustaining in future years. It is another demonstration of what makes Soho special as why we should be fighting to keep it so.”

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