Fluorescent is a new kind of arts festival. We’re bringing art into the workplace and creating exhibitions in offices. We’re building a real open house arts festival atmosphere on the streets of Soho this summer to celebrate the vibrant creative heart of our city.
To do that, we’ve engaged a number of like minded businesses in Soho as festival partners.
1. Simons Muirhead and Burton
8-9 Frith St
Law firm SMAB’s premises will be transformed from the reception area through to the conference rooms and basement with paintings, prints, videos and installations from the extremely delicate to the bold and provocative.
Yifei He Inga Loyeva Jeroen van Dooren Rachel Clewlow Gabriele Dini Crow Dillon Parkin Valerie Driscoll Zhanna Bobrakova Agnes Neza Momirski Max Lee Tom Singer Leandro Estrella Sophie Michael Jacob Dwyer Fred Robeson Aoibheann de Brun Nicola Canavan
2. Simons Muirhead and Burton
56 Greek St
An installation viewed through the window of the company’s new premises.
3. Soho Revue
14 Greek St
The Soho Revue is a new art gallery with an important challenge as it hopes to revive an innovative artistic scene in historically counter-cultural Soho. At the core of the project is a dynamic, expert and ambitious team who plan for
the Soho Revue to be a cultural condenser, encouraging a dialogue between all major artistic fields.
The Soho Revue supports and promote emerging artists from the new contemporary art scene and is proud to
present ‘Sensory Artefacts’ by Oliver Marsden as part of the Fluorescent Festival.
4. Maison Bertaux
28 Greek St
Established in 1871, Maison Bertaux is London’s oldest French patisserie. More recently the bakery’s proprietor Tania Wade has staged exhibitions by artists better known for their stand up performances including Harry Hill and Noel Fielding who dubbed her his ‘Hooligan Art Dealer’.
For Fluorescent, in keeping with her sense of humour and irony, Tania Wade has invited new graduate Valerie Driscoll from Central Saint Martins to include her deep fried and cherry topped SLR cameras in the window displays.
5. The French House
49 Dean Street
Actors, writers, artists and visitors to Soho rub shoulders in this iconic Soho watering hole which with it’s no music and no mobile phones rule, makes it a haven for conversationalists.
From her vast collection of prints and photographs, licensee Lesley Lewis will present a special selection of artwork for Fluorescent.
6. Soho Fete Stall
St Anne’s Square
Sunday only 12 – 6pm
We’ll be joining in the spirit of the village fete with a workshop ‘Soho in Profile’ devised by artist Ella Phillips, www.ellaphillips.co.uk in collaboration with October Gallery www.octobergallery.co.uk
Soho’s cultural landscape has changed so much over the years. Join us in celebrating its diverse public through a large scale collaborative artwork using experimental painting techniques and silhouette cut outs. Trace your profile, add it to our re-imagined skyline and watch as another side of Soho reveals itself!
7. We are Cuts
33A Dean St
We Are Cuts is a community of fashion music and art centered around the haircut. The salon has exhibited works by painters, sculptors and photographers over the years and has collaborated with Tate Modern, The Photographers Gallery and Soho Theatre.
For Fluorescent Daniel Wedge, Pete Dowland and Mauricio Ortiz have selected an exhibition of work by artists who live and work in Soho.
51-52 Frith St
As a creative and media production agency Tapestry has not only provided design and print services to the project, they have also created the new Fluorescent branding. Their spacious and highly visible ground floor window wall offers an excellent exhibition venue to artists.
9. The Red Fort
77 Dean Street
Celebrating its 30th Anniversary this year, The Red Fort is well known for its North Indian cooking and contemporary interior design. During the Fluorescent weekend visitors will see glass cabinets created by Crow Dillon Parkin, a recent MA graduate from the
Department of Art and Science at Central Saint Martins.
10. Leslie Clark Construction Consultants
9–11 Richmond Buildings
Leslie Clark started practicing in Soho in the 1950’s and have been based in our current offices in Richmond Buildings since 1965 (50 years this year).
The current Partners have worked in Soho for 30 years and we are looking forward to this first opportunity we have had to meet other businesses in Soho in social and cultural circumstances beyond those we have collaborated with previously on construction projects.
In a dialogue between artists and engineers, two artists have created site-specific work which pushes the physical and functional boundaries of the materials used in construction and architecture.
01Zero-One production company have supported Fluorescent with more than gallery space. They have hosted residencies for sound artist Tim Shaw and visual artist Hyei Woo. The venue’s Victorian architecture will be brought to life with installations ranging from a colour flooded conservatory, a surreal tripod and infinity coffin in the courtyard, an airplane cockpit experience in the basement and an audio visual installation on the rooftop playground.
12. Photographers Gallery
16-18 Ramillies Street
The Photographers’ Gallery have formed a partnership with Fluorescent, sharing our aim in supporting emerging artists. They are presenting FreshFaced+WildEyed 2015, an annual exhibition featuring 25 artists that showcases the best emerging photography talent from across the UK – 16 June until 5 July. Admission free.
The Photographers’ Gallery presents a diverse and influential public programme of exhibitions, events, talks, workshops and courses, as well as supporting new and established photographers.
Peter Berthoud’s Cultural Tour of Soho
Peter is an award winning City of Westminster Guide and self-confessed London and Soho obsessive. For Fluorescent he has created a new tour linking venues and revealing the cultural riches layered through Soho’s colourful past and present.
‘Soho was London’s first bohemian playground and has been a centre for creativity for well over 300 years. As we tour venues not normally open to the public to see the latest works by new and emerging artists, we’ll also examine why Soho inspired, and continues to inspire, creativity in all its guises. New art, music, fashion, food and ideas live cheek by jowl in Soho and have done for centuries. We’ll look at some of the lesser known places associated with the greats of the past and salute the new talent of Soho’s present and future.
Saturday 4th July, 2.30pm
Special Fluorescent Concessionary Price £5
Places limited so book early on flourescent-festival-tour.eventbrite.co.uk